I'm Andrea, a fractional Chief Marketing Officer with 15+ years of experience building and scaling beauty and wellness brands from early concept through growth.

My work begins with clarity. Before a brand goes to market, the positioning has to be right, the message has to be sharp, and the story has to feel cohesive and genuinely differentiated. From there, I build the roadmap: how the brand shows up, how it launches, and how it grows in a way that's disciplined and sustainable.

What makes my approach different is the combination. I'm a creative thinker who brings analytical rigor and hands-on marketing leadership to the same table. I've led omni-channel marketing organizations across DTC, retail, and service businesses. I've scaled paid acquisition programs with seven-figure budgets. And I love working with founders at the earliest stages, helping them define their positioning before a single dollar is spent.

I show up as a true partner to founders who have something real, and I help them build it into something lasting.

Select impact highlights

• Designed and scaled a growth roadmap and reporting framework resulting in 60% H1 growth

• Increased new customer acquisition by 40% through strategic channel prioritization and performance optimization

• Defined brand positioning and go-to-market strategy for a pre-seed omni-channel startup

• Built marketing organizations, annual planning processes, and forecasting models to improve operational efficiency and accountability